AI Marketing for the Outdoor Industry
Stop losing trips to voicemail.
Modern websites and the 24/7 Spotter that answers and books for hunting & fishing guides, outfitters, lodges, and shops — so a missed call never costs you the season.
No. 01 — The Problem
The trip goes to whoever picks up.
You're ten hours up a drainage with no signal. Back home, a client with money in hand calls, hits your voicemail, and books the next name on Google. You never even knew they called. That's not a marketing problem — it's a coverage problem, and it costs guides real trips every single season.
No. 02 — The Wedge
Meet Spotter — your 24/7 front desk.
Trained on your trips, your water, your prices, your tone. No scripts, no canned corporate replies.
Checks your real availability, quotes the trip, and locks the date with a deposit link — start to finish.
2 AM inquiry in September? Handled. You find out about the booking, not the missed call.
No. 03 — What We Build
Everything a booked-out season needs.
Flagship
Spotter
The 24/7 AI booking concierge. It answers calls and messages like you would, quotes your trips, and locks in the booking — while you're in the field with no bars.
1 Modern Websites
Fast, cinematic sites built to rank and convert — not brochureware.
2 SEO & AI Search
Show up when clients search Google — and when they ask AI where to book.
3 Paid Ads
Targeted campaigns that put your trips in front of ready-to-book clients.
4 Social
Field-real content that builds trust before the first call.
5 Email & Content
Stay in front of past clients so they rebook before they shop around.
No. 04 — Why Broadhead
We don't market the outdoors from a city office.
We've drawn the bow and mended the drift. We speak seasons, draws, tags, and hatches — not "small business" filler.
Trips close on trust and timing. Everything we build is tuned for the way clients actually pick a guide.
Not just a pretty site — the front desk, the funnel, and the follow-up that turn clicks into booked days.
No. 05 — How We Compare
Why guides pick Broadhead over a general agency.
| What you get | Broadhead | General agency | DIY / template |
|---|---|---|---|
| Built by hunters & anglers | ✓ | — | — |
| Knows seasons, draws, tags & hatches | ✓ | — | — |
| 24/7 AI booking that answers in your voice | ✓ | Rarely | — |
| Books trips while you're off-grid | ✓ | — | — |
| Built to rank on Google & AI search | ✓ | Sometimes | — |
| Follow-up that rebooks past clients | ✓ | Sometimes | — |
| One partner for site, front desk & marketing | ✓ | — | — |
No. 06 — Work
Built for the field.
No. 07 — Field Notes
Questions outfitters ask.
Will Spotter sound like a robot to my clients?
No. Spotter is trained on how you actually talk about your trips — your water, your seasons, your prices, your rules. Clients get a straight answer in your voice, and anything it can't handle gets flagged for you the second you're back in signal.
I already have a website. Do I need a new one?
Not always. If your site loads fast, ranks, and converts, Spotter can sit on top of it. If it's a decade-old template that buries your phone number, we'll tell you straight — and fix it.
What happens when Spotter doesn't know the answer?
It says so and takes a message instead of guessing. You get the full conversation, the client’s contact info, and a suggested reply waiting for you. Nothing gets invented, nothing gets booked that you haven’t set the rules for.
How long does setup take?
Most guides are live in about two weeks. We build during your off-season or around your trips — one kickoff call, we pull what we need from you in plain questions, and you review before anything goes live.
What does it cost?
Depends on what you need — Spotter alone, or Spotter plus a site and marketing. On a 15-minute call we'll give you a real number, not a 'starting at.' Most guides cover the year with one booked trip they'd have otherwise missed.