← Our Work · Case Study — Client Build
The Peak Fly Shop
A real Colorado fly shop that sells gear, runs guided trips, and teaches classes — given one fast site that does all three jobs at once.
The brief
A fly shop is three businesses wearing one sign.
The Peak sells gear over the counter, guides anglers on the water, and teaches classes in the shop. Most fly-shop sites pick one of those to show and bury the rest. The job here was a site that presents all three clearly, keeps regulars coming back, and looks as legit online as the shop feels in person — fast, on every phone, and easy to run.
What we built
A full site, built to work as hard as the shop.
01
One site, three businesses
Retail, guided trips, and classes each get their own clear space — so a walk-in shopper, a first-time client, and a new fly tier all find what they came for without digging.
02
Two locations, no confusion
Hours, directions, and what each shop offers, laid out so a customer always knows where to go.
03
Daily stream reports
Live-updating water conditions on the site — the reason local anglers check back before every trip, and a real reason to keep coming back.
04
Fast and mobile-first
Built on Astro to load in a blink and read perfectly on the phone an angler is holding at the ramp with two bars of signal.
05
SEO foundation, wired in
Clean structure and search schema from day one, so the shop shows up when someone searches for flies, guides, or lessons in their area.
06
Ready for the front desk
Built to drop in Spotter — the 24/7 assistant that answers trip and class questions and captures bookings after the shop lights go off.
The bar
This is the real client build every demo on our Work page is measured against — no template, no filler, built like the shop's name is on it. Because it is.
